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It started as a joke and got out of control -Paul Newman

Newman’s Own® Rolls Out 60,000 Pounds of Product Today to Seven Local Feeding America® Food Banks for the “The Biggest Loser” Challenge Winners

Westport, CT – Tuesday, May 8, 2012 – The seven contestants from the March 27th episode of NBC's “The Biggest Loser” receive their challenge award of 60,000 pounds of food from Newman's Own today. The competitors loaded trucks with 30,000 pounds of Newman's Own products, the total amount of weight lost up to that date on “The Biggest Loser,” which airs Tuesdays on NBC at 8 pm ET/PT. In addition to the 30,000 pounds of Newman's Own product for delivery to the first-place challenge winner's food bank in Conroe, TX, near Houston, Newman's Own is sending an additional 30,000 pounds of food to the other six contestants' hometown Feeding America food banks. The food banks are located in: Atlanta, GA; South Bend, IN; Comstock Park, MI (two winners' hometown, near Grand Rapids, MI); Bridgeton, MO (St. Louis, MO) and Detroit, MI. In total, the Newman's Own, Inc. donation is valued at $150,000 of food to help feed America's hungry.

Newman's Own, recognized for its philanthropic mission to donate all profits to charity, remains committed to the fight against hunger. Paul Newman began a partnership with Feeding America to fight hunger more than a decade ago, and the company's devotion to this issue continues.

“One in six Americans struggle with hunger, and more than 16 million children do not have enough consistent access to food to nourish their growing minds and bodies. With such startling statistics, we feel it's important to help raise awareness about hunger in America,” according to David Best, vice president of marketing for Newman's Own, Inc. “And we wanted to help alleviate some of the need by donating some Newman's Own food to the winners' local Feeding America food banks,” Best continued.

“Our partnership with Newman's Own helps provide hope in the form of nutritious food for Americans at risk of hunger," said Leah Ray, vice president of corporate partnerships at Feeding America. "Additionally, the affiliation with 'The Biggest Loser' provides an important opportunity to reach a large audience and educate them about the work we do across the Feeding America network."

To donate to Feeding America, visit: www.feedingamerica.org/newmansown

To see a portion of the March 27th challenge, see the Newman's Own web page at www.newmansown.com/fighthunger

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About Newman's Own®, Inc.

Newman's Own, Inc., founded by Paul Newman in 1982, offers more than 100 varieties of great-tasting, all-natural food and beverage products, including salad dressings, pasta sauces, salsa, thin & crispy frozen pizzas, frozen skillet meals, microwave popcorn, and refrigerated lemonades. Newman's Own Foundation continues Paul Newman's commitment to donate all profits to charity. More than $330 million has been given to thousands of charities since 1982. For more about Newman's Own, visit www.newmansown.com

About Feeding America®

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on twitter.com/FeedingAmerica

About The Biggest Loser

"The Biggest Loser" airs on NBC Tuesdays (8-10 p.m. ET). The first reality series where everybody "loses," "The Biggest Loser" challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "The Biggest Loser." For season 13, contestants work out under the supervision of professional trainers Bob Harper and Dolvett Quince. "The Biggest Loser" is a production of Shine America, 25/7 Productions and 3 Ball Productions. Check out www.biggestloser.com for more information.