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It started as a joke and got out of control -Paul Newman

Newman’s Own® Pizza and Basketball Predicted to be Winning Combo at 2012 America East Conference Basketball Championship

Westport, CT — Thursday, October 13, 2011 — Newman’s Own, Inc. announced today its commitment to the America East Conference (AEC) as title sponsor of the men’s and women’s basketball championship, March 1-4, 2012, at the University of Hartford. For the third consecutive year, the Westport, CT based company will promote the popular Newman’s Own Thin & Crispy frozen pizza in the Chase Arena at the Reich Family Pavilion.

“Newman’s Own and the AEC have developed a strong relationship; each year we are pleased with the enthusiastic response to our pizza. But the real pleasure is to be in the midst of very exciting basketball and incredibly dedicated fans,” according to Dave Best, vice president of marketing at Newman’s Own, Inc.

“One key priority for America East is leadership and focus; we can’t think of a better partner who exemplifies this. That, along with pizza and sports, makes for a fun way to engage the fans of both America East basketball and Newman’s Own products,” said America East commissioner Amy Huchthausen.

Newman’s Own participation in the title sponsorship will include arena signage for Newman’s Own Thin & Crispy frozen pizzas; product awareness and trial; AEC website presence; social media engagement; and a continued growth in the awareness of the company’s philanthropic mission.

Additionally, Newman’s Own Foundation will support the Campus Community Service Challenge, which is designed to encourage and reward volunteerism among AEC students.

About Newman’s Own, Inc.

Newman’s Own®, Inc., founded by Paul Newman in 1982, is a successful and growing premium food business. Newman’s Own offers more than 100 varieties of delicious all-natural food and beverage products, which include salad dressings, pasta sauces, salsa, popcorn, lemonade, and thin & crispy frozen pizza. Based in Westport, CT, the charitable mission of Newman’s Own®, Inc. was expressed by Paul in the Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $300 million has been given to thousands of charities since 1982.

Visit www.newmansown.com for the nearest retailer/s that carry Newman’s Own products and for recipe suggestions using Newman’s Own®, Inc. products.

Also, visit Newman’s Own on Facebook at www.facebook.com/newmansown

Learn more about our mission at www.newmansownfoundation.org.

About America East

Since its beginning as a men’s basketball conference in 1979, America East has evolved into one of the most comprehensive NCAA Division I conferences with 20 championship sports serving more than 3,000 student athletes. Supporting the missions of its nine member institutions - Albany, Binghamton, Boston University, Hartford, Maine, UMBC, New Hampshire, Stony Brook and Vermont - America East is committed to developing champions in academics, athletics and leadership.