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It started as a joke and got out of control -Paul Newman

Newman’s Own® Introduces All-Natural Diet Virgin Lemonade

Westport, CT — Wednesday, February 15, 2012 — Newman's Own® announced today a new twist to its lemonade choices. Introduced in select markets, Newman’s Own Diet Virgin Lemonade has a refreshingly delicious taste, yet it is also low in calories.

Newman’s Own Diet Virgin Lemonade is all natural, has 15 percent real lemon juice, and contains no high fructose corn syrup. And it has only 20 calories per 8 fluid ounce serving, versus 110 calories for regular lemonade.

"The introduction of our new Diet Virgin Lemonade gives consumers a delicious, all-natural choice in the ‘better for you’ beverage market – a key area of consumer interest," according to David Best, vice president of marketing at Newman’s Own, Inc.

Newman’s Own Diet Virgin Lemonade is available in the refrigerated section at select major retailers, including Stop & Shop, Shaw’s, Hannaford, Demoulas Market Basket, Big Y, and Price Chopper in New England, New York, and New Jersey; and Quality Food Centers in the Pacific Northwest. It retails for approximately $2.19 for a 59 fluid ounce carton.

Newman’s Own Diet Virgin Lemonade joins a lineup of six other Newman’s Own Lemonade products, including: Original Virgin Lemonade, Organic Virgin Lemonade, Pink Virgin Lemonade, Virgin Limeade, Virgin Lemon-Aided Iced Tea, and Virgin Pomegranate Lemonade.

About Newman's Own, Inc.

Newman’s Own, Inc., founded by Paul Newman in 1982, is a successful and growing food business. Newman’s Own offers more than 100 varieties of delicious, all-natural food and beverage products, including salad dressings, pasta sauces, salsa, thin & crispy frozen pizzas, frozen skillet meals, microwave popcorn, and refrigerated lemonades. Based in Westport, CT, the charitable mission of Newman’s Own, Inc. was expressed by Paul in the Company motto: “Shameless exploitation in pursuit of the Common Good.” Newman’s Own Foundation continues Paul Newman’s commitment to donate all profits to charity. More than $325 million has been given to thousands of charities since 1982.

Learn more about our mission at www.newmansownfoundation.org, and visit www.newmansown.com for the nearest retailers that carry Newman’s Own products.